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In the second half of 2011 a separate division to fund export activities was established within the Austrian Music Fund. The Austrian Music Fund aims to promote international showcases of local artists and develop measures to strengthen international exploitation of Austrian repertoire by acting as a catalyst for export-oriented Austrian labels, agencies and artists.
Decisive factors for receiving support are the quality of production, market opportunities in the different export territories, sales expectations, previous sales/successes in a given territory, booking/tour expectancies and the marketing measures taken by the label.
New concepts in the field of export funding are continuously developed and evaluated. The exchange and joint projects with partners such as mica - musica austria, the organizers of the Austrian stands at the major trade fairs, local festivals, cultural forums and foreign trade offices as well as with other national and international partners are both a starting point and an essential component for future extensions. Export-activities in cooperation with mica - music austria are implemented under the shared label Austrian Music Export. Find more information on our website, on Facebook or Twitter.
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